Natural cosmetics: why choose them
The three key concepts: Skin compatibility, Skin affinity and Effectiveness.
Natural raw materials are generally more dermocompatible than synthetically derived alternatives. This means that they are better tolerated by the skin and there is less risk of them causing irritation or redness.
The skin recognises and accepts natural ingredients better, with which it has a greater affinity. It is thus able to make full use of them, allowing the valuable active ingredients to penetrate and act in depth, for long-lasting results.
In contrast, artificial and synthetic substances are often not absorbed by the skin, but instead remain on the surface, creating a patina that prevents the skin from performing its functions properly.
Natural cosmetics nourish and regenerate the skin day after day, working from the inside out to achieve results that are also visible on the outside. If applied consistently and regularly, natural products can greatly improve the health of our skin, restoring its balance, keeping it young and supple for longer, protecting it from the external environment, nourishing it and moisturising it in depth.
